Sunday, March 8, 2009

Grandpa Uno's Vermont Cheddar Cheese


In 1939, Grandpa Uno - in one of his many business ventures - opened Grandpa Uno's Vermont Cheddar Cheese Company in Marshfield, Vermont. The company grew rapidly, and in 1942, Grandpa Uno's became the sole provider of cheddar cheeses to the United States Armed forces for the remainder of World War II.

During the War of 1812, Uncle Sam's was the sole provider of pork products to the Army, and US was labeled on ever crate shipped to the soldiers. Quickly, the patriotic correllation between US and Uncle Sam's led to Uncle Sam being a symbol of pride and unity. Similarly, in 1942, Grandpa Uno's was to be marked on each crate shipped overseas (over 2,000 pounds shipped weekly) by "G.U." symbolizing "Grandpa Uno's." Unfortunately, a clerical error early in the process led to "G.I." Apparently, on the typewriter upon which the documents were drawn up, the I and U were too close together.

One thing led to another, and G.I. was misinterpreted to meaning "General Issue." Grandpa Uno was non-chalant about it, as the delivery of his high-quality cheese was the priority. However, to this day, G.I. is marked on every shipment sent to the United States Armed Forces; and few know that it was supposed to be Grandpa Uno's.


Grandpa Uno's is slated to receive nearly $3 million in royalties for the upcoming G.I. Joe film.

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